Creative Director & Founder - Daniel Burnett Williams

Precious Moments Cast In Metal I Emotions Set In Stone

Born in one of the major epicentres of the world 777 draws on it’s inspiration from an array of unique experiences and ideas which we bring to life through every creative journey we choose to embark upon. We adopt ancient and recent history/culture/design with an avant-garde flow.

We create narratives in the pieces we craft that tell stories through the materials, manufacturing methods, craftsmanship and design language that we select.

A variety of precious woods & metals are included in the process of creating our stories, from African & Asian Buffalo Horn, Japanese Shisugiban wood brass, silver, gold & palladium, sourced antique metals and most recently we have begun to utilise The Samurais Tamahagane steel as a continued form of innovation.

As a result of elite craftsmanship our signature pieces are the mastery of handmade carvings and sculpture like designs which are reminiscent of the Egyptian Hieroglyphs in the pyramids of Giza Necropolis or the Mayan Maya-glyphs seen inside the sacred Temple of Kukulcan (Chichen-Itza/ El Castillo) in Mexico.